Thoughts about E-books
1. Why the iPad does not excite me as an ereader (emphasis on me). One thing I only realized when I was thinking about the iPad and why (besides the backlighting and the battery life which are both also important to me) I wasn't excited about it as an e-reader is because, for me, the Kindle is a book. It feels like a book, it reads like a book, I can carry it around like a book and it is not full of distracting other stuff. It just happens to be a book where the pages can change to another book. For me, the fact that it's a single use device is a feature.
There are other ways I think the iPad is really interesting and cool and full of future potential. I also think it may indeed be a good e-reader for other people/casual readers/whatever.
2. This is an FYI for people who probably don't read here--There are lots of e-books on Amazon right now that are priced above 9.99. Generally, about 30% of them. In addtion, 9.99 is not a "fixed price." Dynamic pricing has always been the norm for e-book pricing on Amazon. Sometimes the pricing is *really* dynamic (as in, you better check today if you looked yesterday).
There are certainly many other valid points to be made about Amazon and pricing, though I'd recommend spending a little time looking at the pricing of books before making them.
3. Zero cost books are a publishers friend--no, seriously. And frankly, right now, the Christian publishing houses are kicking everyone in this area. Zero cost for a day or two then back to regular pricing, gets you on the Bestseller list for a long time past the zero cost days. Zero cost for, say, a month for the first book in a series will usually put the later books on the bestseller list for a month or two or sometimes much longer. That's advertising and as advertising goes it's a pretty good deal.
4. One thing I've been asking myself is what do I pay 9.99 for now and what (might) I be willing to pay 14.99 for--for an e-book? Because there are a lot of books out there and currently my buy now price point is less than 9.99. This is one of the tough issues for publishers. Just as there are a lot of paperback choices if i don't want to pay hardcover prices, there are a lot of 5, 6, and 7 dollar e-books out there. And there is one other factor, which I realized last night:
As an example, I like Louise Penny's books, like them alot. I'm happy to pay 9.99 for them and might be willing to pay more depending on the circumstance. However, here's what I realized and here's something publishers need to also add into the complicated equation. I bought the last Louise Penny book immediately when it came out--for 9.99. I started reading it last week--its price on Amazon last week was--7.99 (I can't buy it at all right now which is, I guess, ironic). Because I can get books immediately when I want them as opposed to twice a year when I go to a big bookstore, there really wasn't any reason to buy that book until two minutes before I started reading it. The reasons for not waiting (I might not be at the bookstore when I wanted it; it might not be on the shelves; I might have to wait for it to be shipped) are gone. Unless I want to start reading it immediately (and there may still be some times when this is true), my incentive to get it at the initial release price is low.
What I'm saying here is that I think there will be fewer people buying e-books on the initial release date than there are buying print books. Because their incentive to get it Right Now or even Soon will shift to When I'm Ready To Read It.
